Emperor Noel Edmonds and Harry Redknapp proved themselves with an eleven-star victory on I'm A Celebrity… Get Me Out Of Here! after drinking FISH EYE JUICE in a revolting Bushtucker Trial.
Noel had been in a position of power in the Australian jungle since his late arrival three days ago.
However, yesterday hosts Dec Donnelly and Holly Willoughby announced that his reign as Emperor had come to an end.
In a dramatic fall from grace, the duo also revealed Noel would complete the next Bushtucker Trial alongside Harry, who had served as his advisor.
"What have we done wrong? Why can’t the Empire continue? Can’t we have a second referendum?" he joked.
The Deal or No Deal star led all of the campmates to the Colosseum one last time so they could witness the task, named 'Nero to Zero'.
It came in two parts, with the first involving the competitors holding live critters in their mouths for 60 seconds at a time.
Harry was determine to succeed, commenting: "We’ve got to get some food for the gang. We can’t leave them with no food tonight."
The first two rounds saw Noel hold a stick insect, while Harry contended with six beach worms.
"I felt sure I was going to swallow one. One was really deep down my throat," the football manager said.
They were followed by a yabby, six witchetty grubs and 20 cockroaches.
Finally, Harry got to grips with a giant burrowing cockroach, and Noel took on a huntsman spider.
"The empire may be crumbling but we’re going down in style," the latter laughed.
The pair completed all seven rounds successfully, earning the group seven meals.
Their ordeal was about to get worse, however, as part two of the Trial involved them feasting on a Roman banquet with disgusting twist.
To win their next two stars, Noel and Harry both had to eat portions of sheep brain.
"I’ve got to do it. I’ve got the grandkids watching. I can’t let them down," Harry urged himself.
"I don’t know about you but I’m not coming back to this restaurant," quipped Noel.
Finally, the duo had to face one of the most foul eating challenges in I'm A Celebrity history.
As rangers dished up piles of fish eyes, Dec explained that they had to pop the eyes in their mouths and spit the contents through a sieve in to two goblets.
Once the goblets were sufficiently full, they had to DRINK the fish eye juice.
The other campmates groaned while observing the spectacle - but Noel and Harry ploughed on, even using their glasses to toast the end of their Empire.
They successfully completing the Trial, with their heroic efforts meaning the celebs would be rewarded with a full house of eleven meals.
Ahead of their triumphant return to camp, Harry addressed Noel, saying: "Emperor, it’s been a pleasure to serve you.
"I’ve never laughed so much in my life. Especially when I have the cramp and you woke up in the middle of the night to rub my leg. I’ll never forget that!"
I'm A Celebrity 2018 continues nightly at 9.00pm on ITV, with spin-off show Extra Camp on ITV2.