Late night talkRADIO presenter Iain joined the show this week and insists he definitely doesn’t mind the basic rations in camp because he’s hoping to lose a couple of stone whilst taking part on this year’s I’m A Celebrity.
The former host of the 11 O’Clock Show also thinks it’s the perfect opportunity to do something really funny and ridiculous for his two children, aged seven and five.
“I’ve been asked before but the timing has never been right,” he explains. “But this time, I decided it was. I am 44, my kids are seven and five and they haven’t really seen me on the telly. They don’t know what Daddy used to do. They will find it funny watching me.”
Within minutes of joining the show tonight Iain made quite the impression, becoming the new jungle Prime Minister as the celebs were divided into two opposing parties.
Iain then clashed with his fellow campmates, providing what fans of the show say is some much needed friction in the camp.
While the other celebs may not be taking to Iain, viewers are already loving him.
"If you don't get Iain, you don't get entertainment #ImACeleb," one declared on Twitte.
Another posted: "Iain Lee is EXACTLY what this series needed. A good kick up the arse. It’s been pretty average up until tonight."
"Iain Lee is already the much needed addition that we needed. #ImACeleb," agreed a third.
I'm A Celebrity Get Me Out Of Here continues nightly on ITV.