Big Brother bosses "pretty optimistic" the show WILL be back

Celebrity Big Brother 2017

Big Brother bosses say they're optimistic about the show's future despite the Channel 5 axe.

Channel 5 confirmed last Friday morning that it had axed both shows after seven years. The series had started on the channel in 2011 after a decade on Channel 4, but won't be back after the current run ends.

However, Big Brother may not be dead just yet.

Peter Salmon, chief creative officer at Endemol Shine, which makes the show, told the Guardian: “There are other roads you can take with this format so we’re pretty optimistic.”

But he hinted that the future of Big Brother may not be on TV at all.

“It’s currently on in five more territories this year than it was last year … It’s on in 20 at the moment, the UK is just one of them. It’s one of these superbrands that has a life beyond television channels, whether it’s on new platforms or living in a digital space," the TV chief said.

And he added: "I think it’s highly likely, from conversations we’re having, that it will continue here.”

It was reported at the weekend that the show could take up a new home on ITV.

It follows a story in The Times revealing that ITV had bid £3 billion for the Endemol Shine group which also makes shows as MasterChef and Peaky Blinders.

It's led to speculation that Big Brother could make a move to ITV2, ITVBe or perhaps ITV's online offering, the ITVHub.

An industry insider told The Sun newspaper at the weekend: "Celebrity Big Brother is a hugely popular format and a massive brand that attracts millions of absolutely dedicated and importantly, young fans. That makes it extremely valuable when it comes to advertising.

"And there is no way another channel won't snap it up and bring it back, probably as early as next year.

"Channel Five getting rid of it is a massive gamble. It's still their most popular show, so it may be a decision they live to regret."

Production company Endemol said in a statement last week: "Whilst disappointed not to reach an agreement with Channel 5 the decision opens up a new chapter and we are excited about future possibilities for Big Brother in the UK."

For now, the final series of Big Brother on Channel 5 airs Sunday-Friday nights.

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