The Celebrity Big Brother housemates face punishment for rule breaking this weekend.
It follows Jermaine Pennant and Chloe Ayling secretly writing notes to one another - something Big Brother's rules forbid.
This week's shopping task will see the housemates take part in a 'Walking Eye' challenge.
Big Brother explained: "Our celebrities will be visited by The Public Eye, a mysterious figure who will set them a series of challenges designed to provoke a certain response from the viewing public. For example, they might be tasked with making you feel entertained, or shocked, or amused."
Viewers will be able to react to the tasks on social media.
"If at least 50% of viewers register the desired reaction, the housemate will pass that part of the task," Big Brother said. "If not, they'll fail. As a group, the housemates will need to pass a pre-determined number of tasks in order to pass the overall task. So it really is up to you - pass or fail, you decide."
However there is a twist in the tale.
As whether or not the housemates pass or fail the shopping task they'll be given basic rations as punishment for rule breaking.
In a chat with fellow housemate Rodrigo Alves, Chloe confessed this week that she had received secret notes from Jermaine written in eye liner.
"He had written 'I like you'," the model explained.
When Chloe wrote back: “Since when?” he replied: “Since day one.”
Later, cameras spotted the pair sharing more messages.
Jermaine wrote cryptically: "Think that's f**ked now, getting out, no eyes. Fantastic."