This year's Celebrity Big Brother line up is reportedly the most expensive ever.
According to reports, bosses have spent some £2.5 million on this year's cast.
Introducing a new 'Eye Of The Storm' twist for this year, Channel 5 said previously of the cast: "All of the celebrity names entering the house will have been caught up in their own media storm. And now, the celebrities are once again putting themselves in the public eye and this time they have a lot to prove."
Names on the cast include headline grabbing footballer Jermaine Pennant, Hollywood actress Kirstie Alley, 'Human Ken Doll' Rodrigo Alves and rogue trader Nick Leeson.
Joining them in the house are Emmerdale star Roxanne Pallet, Married At First Sight star Ben Jardine television psychic Sally Morgan and American TV personality Natalie Nunn who is best known for starring in US series Bad Girls Club.
According to The Sun newspaper, Roxanne is the highest paid of this year's stars with a supposed fee of £750,000.
The tabloid also claims that American porn actress Stormy Daniels, who is currently at the centre of controversy surrounding president Donald Trump, was set to be paid a similar £750k fee.
However Stormy pulled out of the show just hours before the live launch.
Big Brother tweeted: "Stormy Daniels was booked to appear on the show several months ago and hours before the show was due to go live, informed the production team that she no longer wished to enter the house as previously agreed.
"Producers discussed a variety of options with her but were unable to agree any acceptable conditions for her entering the house. Our focus is now on making a brilliant series with our fantastic celebrities."
As for the other celebrities, Ryan Thomas is said to be getting £500,000 for his appearance while Jermaine Pennant is reportedly getting £200,000, together with Sally Morgan and Kirstie Alley.
£100,000 is the reported fee of Chloe Ayling and Natalie Nunn, with 'Human Ken Doll' Rodrigo Alves and Dan Osborne said to both be receiving £60,000.
Ben Jardine will apparently pick up £50,000 leaving Gabby Allen and Nick Leeson as this year's seemingly lowest paid stars with fees of £40,000.
However that is still well above what some names have been paid in the past.
Corrie actor Bruce Jones is rumoured to have got just £15,000 back in 2013.
And in 2016 it was claimed that winner Stephen Bear had been paid only £12,000