The Celebrity Big Brother 2018 eye was revealed last month, but has been hiding a secret.
Channel 5 confirmed previously that this summer's Celebrity Big Brother, launching on the channel in August, will have the theme ‘Eye of the Storm’.
They teased: "All of the celebrity names entering the house will have been caught up in their own media storm.
"And now, the celebrities are once again putting themselves in the public eye and this time they have a lot to prove."
A new look eye was revealed, featuring a neon light design surrounded by thunderous storm clouds.
But now show bosses have announced that there is a 'second side' to the eye, which will be unveiled on launch night.
The revelation was made by new creative director Paul Osborne in an interview with BBSpy.
On Twitter, @kwamebryce pointed out how parts of the eye's 'reverse design' can be seen in the currently released logo.
Meanwhile, Paul revealed there were big plans for next week's live launch night.
Emma Willis will be back to host the show as the celebs enter for what could be Celebrity Big Brother's final series.
Channel 5 have still yet to reveal if the show will be back beyond the end of 2018, when the current contract runs out.
For now, Celebrity Big Brother is all set with a whole new series of tasks, twists and surprises to bond, divide and entertain the celebrity housemates and viewers alike.
Alongside the main show, Celebrity Big Brother’s Bit On the Side also returns, with Rylan Clark-Neal.
Joining him will be a variety of celebrity panellists, talking heads and an audience of CBB fans to debate hot topics, reveal exclusives and go behind the scenes of the main show.
As for the Celebrity Big Brother line up, Channel 5 aren't officially confirming any names just yet.
Names linked to the Celebrity Big Brother cast this year include headline grabbing footballer Jermaine Pennant and Kieran Hayler, the estranged husband of former Celebrity Big Brother winner herself Katie Price.
More of the names rumoured are Hollywood actress Kirstie Alley, So Macho hitmaker Sinitta, 'Human Ken Doll' Rodrigo Alves and American porn actress Stormy Daniels, who is currently at the centre of controversy surrounding president Donald Trump.
Yet more celebs tipped for the Celebrity Big Brother 2018 line up this summer include transgender journalist Paris Lees, TOWIE's Dan Osborne, Love Island's Gabby Allen, Corrie's Ryan Thomas.
Yet more rumoured celebs are Corrie's Ryan Thomas, TOWIE's Bobby Norris, S Club 7's Paul Cattermole, American reality TV star Mehgan James and star of Netflix series Queer Eye Jonathan Van Ness.
The Celebrity Big Brother launch date has been confirmed for 9PM, Thursday August 17.
The show will then air nightly on Channel 5 for around a month.