Celebrity Big Brother 2018 kicked off yesterday with 2 million viewers.
The latest summer series - and 22nd overall - started with an average audience of 2 million viewers, peaking with 2.4 million viewers.
The numbers for CBB are down 100,000 on this year's January launch however are up 200,000 on last year's summer run.
Of course, with Celebrity Big Brother it's always a case of what happens to viewing figures throughout the series. The show will now continue to air nightly at 9PM on Channel 5 for the next month.
Celebrity Big Brother 2018 began last night with a new 'Eye Of The Storm' twist, welcoming thirteen celebs who were "no stranger to a media storm"
Those who entered the house included Hollywood actress Kirstie Alley followed by Coronation Street actor Ryan Thomas and headline grabbing footballer Jermaine Pennant.
Next in were model Chloe Ayling, 'Human Ken Doll' Rodrigo Alves, The Only Way Is Essex star Dan Osborne and Gabby Allen, a Love Islander from Season 3 in 2017.
Joining the cast were Comic, Radio and TV presenter Hardeep Singh Kohli, Married At First Sight star Ben Jardine, Emmerdale actress Roxanne Pallet and TV psychic Sally Morgan.
Rounding off the line up are American reality TV personality Natalie Nunn and finally rogue trader Nick Leeson.
Celebrity Big Brother launch viewing figures
2018 Summer: 2.0 million
2018 Winter: 2.1 million
2017 Summer: 1.8 million
2017 Winter: 2.3 million
2016 Summer: 2.4 million
2016 Winter: 2.8 million
2015 Summer: 2.2 million
2015 Winter: 3.3 million
2014 Summer: 2.4 million
2014 Winter: 3.4 million
2013 Summer: 2.8 million
2013 Winter: 3.6 million
Celebrity Big Brother 2018 continues nightly on Channel 5 for the next month.
Alongside the main show, Rylan Clark-Neal presents Bit on The Side weeknights on Channel 5.
The next live show takes place next Friday night with host Emma Willis.