Singer Aleksandar has made BGT's live semi-finals after wowing the judges with a swing version of 'Seven Nation Army' at the auditions.
However, reality TV addicts know it's not the first talent contest he has taken part in.
The 23-year-old previously competed in the first series of The Voice UK in 2012, under the name Aleks Josh.
As a member of Danny O'Donoghue's team, he made the live finals, but was voted out halfway through.
Aleksandar compared the two shows recently, telling OK! that The Voice 'moulds' it contestants more.
"What I like about Britain's Got Talent is they focus more on what you want to do," he said.
"On The Voice – as helpful as everyone there was – they tend to mould you in a certain way that suits their audience."
Aleksandar is currently preparing to perform to the nation on BGT later this week.
With 39 other acts to compete against, he's not getting his hopes up for victory - although he does think he offers something unique.
"I'm quite a down-to-earth guy, so to say I'm going to win isn't really me, but that's the goal," he commented.
"I don't think there's anyone my age doing anything like what I'm doing. I'm being referred to as the hipster Bublé!"
The full interview is available in this week's issue of OK! Magazine, out now.
Britain's Got Talent's latest live show this series airs tonight at 7.30pm on ITV, followed by the results at 9.30pm.
The semis continue at the same times every night until Friday, ahead of the grand final on Sunday.
Eight acts will compete for the public's vote each night.