As a former Strictly regular, James is used to coaching famous faces in the art of dance.
Now the tables have turned as he dons his blades for the new series of the ITV ice skating contest.
James says he's been relishing the chance to work with a professional partner of his own.
"That’s another thing I’m excited about, to actually know what it’s like to be reliant on your pro," he explained.
"I did Strictly for eight years and I had eight female celebrities who were listening to everything I said and trusting me 100%.
"I’ve now got to put my trust in someone else and let them take control, whereas I’m so used to being in control."
James - who was on Strictly between 2006 and 2013 - says that while his ballroom experience may give him a slight advantage in "selling" a performance, it'll only help if he can "stand upright".
"People are going to have very high expectations because I’m a professional dancer, he commented. "But they forget it’s on ice.
"It’s a lot harder than I thought. I don’t want to put too much pressure on myself because I know everyone is expecting me to be good.
"I think they should bring their expectations down a bit. I’m going to work hard, as hard as I can, but I can’t ice skate."
James isn't exactly known for biting his tongue when it comes to unfair criticism.
However, anyone who reckons he'll clash with the Ice Panel - Torvill and Dean, Ashley Banjo and Jason Gardiner - may be disappointed, as he reckons their feedback is usually "spot on".
"I’ve been critiqued my whole life so I’m quite happy being critiqued," he said.
"Maybe I’ll be the one going back at the judges, but I’ve watched the show before. Most of the time they’re pretty spot on in what they say.
"So, if they say I’m rubbish, you’ve just got to take it on the chin."
James will compete in the launch show with reality star Gemma Collins and Grease legend Didi Conn.
They're up against Corrie actress Jane Danson, ex-Neighbours star Mark Little and X Factor favourite Saara Aalto.
The remaining six celebrities will make their debut appearances a week later in episode two.
Dancing On Ice returns to ITV on Sunday 6th February at 6.00pm on ITV.