Dancing On Ice dropped to a new series low in Sunday's viewing figures, as Call The Midwife topped the night.
Dancing On Ice continued with less than 5 million watching its sixth live episode.
Legendary skating duo Jayne Torvill and Christopher Dean are reunited with original hosts Phillip Schofield and Holly Willoughby on the show that sees celebrity skaters take to the ice in a bid to dance and dazzle their way to glory.
Having originally run on ITV between 2006 and 2014, the show was back on ITV for its first series in four years last month.
Already renewed for 2019, a whopping audience of 7.7 million tuned in to the opening episode of the revival, but numbers last night were down to 4.8 million.
The figure is down 400,000 on last Sunday to set a series low for a show, having dropped almost a million viewers in the past two weeks.
The latest live instalment peaked with an audience of 5.6 million for its live show between 6PM and 8PM that saw the remaining 8 skaters perform live for the judges in a 'Love' themed episode.
The show ended with the latest skate off of the series as another celebrity couple were sent home following the latest live performances from the celebs.
Following Dancing On Ice last night on ITV, Endeavour continued its new series with an average of 4.3 million watching, down 900,000 on last week's series opener.
The drama went head to head with Call The Midwife in the 8PM slot, with the BBC series coming out on top.
Series 7 of the BBC One show continued its new series with 7.8 million viewers, the most watched show of the night (Sunday, February 11), and up 200,000 viewers week-on-week.
Also on BBC One, Countryfile had an average audience of 5.8 million while the final episode of McMafia pulled in 4.1 million, up 700,000 on last Sunday.
Survival Of The Fittest had double Celebs Go Dating's numbers in the 9PM slot but is far from challenging Love Island right now.
The new show averaged just under a million viewers for its opening episode.