Adam and Ryan Thomas to host new ITV game show 99 to Beat

ITV1 is set to launch brand new gameshow format 99 to Beat in the UK, hosted by brothers Adam and Ryan Thomas.

This innovative show, already a hit in seven countries including Germany, The Netherlands, Norway and Poland, sees 100 participants of which only one will claim victory.

The core challenge for the contestants is as straightforward as it is daunting – avoid finishing last.

Spanning eight episodes, ’99 to Beat’ embarks with 100 competitors. Throughout the series, they face off in various visually engaging and often comical challenges. With each round, the contestant pool narrows, leaving only the winner to take home the prize.

The games range from the whimsical, such as locating a dummy in a jelly-filled vat, to the physically challenging, like donning a frozen t-shirt. The primary objective remains the same across all tasks: not to be the last.

In their first presenting role together, Adam and Ryan will preside over all of the nail-biting action, offering playful commentary while guiding the 100 contestants through the experience as they go head-to-head in a range of simple, quirky and often hilarious games.

You can apply for the series here.

Adam & Ryan Thomas said: “It’s new, it’s fresh, it’s fun and we can’t wait for people to see it! It really is the ultimate family show, and so we couldn’t be more excited to be hosting it together, as a family.

“It’s a dream come true for us. We can already imagine people at home playing these games with their families as it’s fun/silly/competitive & heartfelt.”

Katie Rawcliffe, Head of Entertainment Commissioning ITV, said: “With their infectious laughs and undeniable warmth, I couldn’t think of anyone more befitting than Adam and Ryan Thomas to front this exciting new series.

“With them at the helm, 99 to Beat is sure to be a supremely entertaining watch.”