Who won The Apprentice 2018? Winner revealed after final task

The Apprentice 2018 winner revealed: Who won The Apprentice UK

The Apprentice 2018 winner has been revealed by Lord Sugar in the final task.


After 12 weeks of competition, tough tasks and battles both in and out of the boardroom, this evening was The Apprentice 2018 final.

Camilla Ainsworth and Sian Gabbidon were the final two and they had to launch their businesses.

The pair then faced off in the boardroom with Lord Sugar one final time before the winner was declared.

Who won The Apprentice 2018?

After a tense final boardroom, Lord Sugar named Sian Gabbidon the winner of The Apprentice 2018.

Lord Sugar picked Sian to be his business partner. She will receive a £250,000 business investment and 50/50 partnership with the multi-millionaire business mogul.

In the final, Camilla pitched her nut milk dairy free drink while Sian showcased her new premium swimwear business.


The pair enlisted the help of former candidates to create a brand, advertisement and pitch.

Camilla and Sian then had to present their business plans to 200 industry experts plus Lord Sugar himself.

After Lord Sugar heard feedback from the experts, he called the final two to the boardroom for one last time.

In the boardroom, Lord Sugar made his final decision after the candidates’ last impassioned pleas for his investment

In the final boardroom, Lord Sugar appeared undecided as he grilled both candidates on their business plans before asking for final guidance from his advisors Karren Brady and Claude Littner.

He then delivered his decision: “Camilla, I find you a big risk but having said that there is a growing market here.

“Sian, you work in a crowded market, that is a big concern but you are an expert in your field and you are a good designer, there’s no question of that.

“It’s very tough for me to make a decision but on reflection, Sian, you have a great aptitude and a talent for design… you’re going to be my business partner.

“Camilla, I wish you all the best.”


Sian celebrated her win and declared that with Lord Sugar’s investment, “the possibilities are endless”.

The Apprentice will return to TV next year for a brand new series.

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