Lord Sugar fired another candidate in The Apprentice 2018 results tonight – but who left this week?
This evening’s episode saw Kurran Pooni become the sixth candidate to be fired from the BBC One business show.
Tonight, was week six and the candidates were summoned to London’s City Airport where Lord Sugar set them the “ultimate advertising task”.
If they wanted to stay in the process for the long haul, the candidates must devise a marketing campaign for a brand-new budget airline.
Gathered on the runway at the airport, Lord Sugar told the candidates: “The British airline market is on a high with two and a half million flights taking to the sky last year. It’s a very competitive sector so I’m going to give you the ultimate advertising task.”
“We’re at the the halfway point so I’m going to shake up the teams a bit.”
Kurran Pooni, Jackie Fast, Khadija Kalifa, Camilla Ainsworth and Daniel Elahi made up Team Collaborative led by Kurran, put in charge by Lord Sugar.
Kayode Damali, Sarah Ann Magson, Jasmine Kundra Sabrina Stocker, Sian Gabbidon, Tom Bunday are Team Typhoon, led by Sabrina.
They needed to come up with a distinctive brand, make a thirty second television advert and design a uniform that flies the flag for their new airline.
On Team Typhoon, there was cabin fever as they created an advert for a business airline on board an aircraft with arguments over direction. Whereas on Team Collaborative, Kurran found his inner Scorsese directing an ad for party passengers.
Over on the branding and uniform side; the Team Typhoon’s business airline kept it safe and grounded creating ‘Manage-Air’, whilst Team Collaborative’s posse decided went all out with their airline ‘Jet-POP’
On the second day, candidates had to pitch their campaign to industry experts. There was a bumpy ride for Team Typhoon’s Manage-Air but it’s Team Collaborative’s logo that really caused eruptions in the crowd.
The Apprentice 2018 results
Industry feedback helped Lord Sugar as he ultimately decided which won the task, declaring Team Typhoon’s Manage-Air brand the winner.
On the losing team, Team Collaborative project manager Kurran brought back Camilla and Khadija to the boardroom to face Lord Sugar.
There, Kurran found himself the latest to be fired from The Apprentice 2018 tonight.
The Apprentice 2018 continues Wednesday night at 9PM on BBC One.
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