The Apprentice 2018 business plans revealed! Final five pitch their ideas…

What are The Apprentice 2018 candidates' business plans?

It’s the interview stages of The Apprentice 2018 on Wednesday as the final five candidates have their business plans scrutinised.


As is tradition, the final five will face a series of tough interviews from Lord Sugar’s business associates.

But what exactly are the final five’s businesses that they’re hoping Lord Sugar to invest in? Here we reveal all…

The Apprentice 2018 contestants: Their business plans

Camilla Ainsworth
22-year-old law graduate Camilla Ainsworth is hoping Lord Sugar invests in her new Nut Milk brand which she only started six months ago. The flavoured nut milk drinks are unlike anything else on the shelves, according to Camilla. Camilla currently sells the nut milk locally accompanied by a provocative marketing campaign and says the potential market is worth £300 million.

Daniel Elahi
28-year-old former banker Daniel Elahi’s business plan is a hangover cure. He’s developed a soluble powder – named both ‘Hangover Killers’ and ‘Revival Shots’ – that he claims provides hangover relief and is proven in the market. Daniel set up his business in 2017 and likens himself to Jordan Belfort, the main character in ‘The Wolf of Wall Street’, because of his entrepreneurial skills and lavish, party lifestyle.

Khadija Kalifa
28-year-old Khadija Kalifa is pitching an Eco Cleaning Company to Lord Sugar. Having run her own eco-friendly cleaning business for the past three years, Khadija considers her people skills to be her best business asset. She predicts her business can make a 30% profit and bring in millions a year.

Sabrina Stocker
22-year-old Sabrina Stocker runs a Tennis Events Company. Running so-called ‘mini Tennis’ event tournaments, Sabrina currently holds contracts with 11 tennis clubs. She’s looking for investment to expand the business, paying for more staff, court time and to buy out competitors.

Sian Gabbidon
25-year-old Sian Gabbidon is a swimsuit designer. She owns and runs a swimwear fashion brand that will offer affordable, luxury hand-made swimwear aimed at 18-34 year olds. Offering swimwear for £50, Sian already boasts clients including celebrities and celebrity stylists. She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’.


The Apprentice 2018 airs Wednesday night on BBC One at 9PM

The final airs this Sunday at 9PM, December 16.

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