Simon Cowell had hoped revamping the talent competition with celebrity contestants would boost its viewing figures.
Judging by last night's numbers, it seems his latest shake-up isn't having the desired effect.
Last night, X Factor Celebrity went live for the first time, ending with a controversial result that saw Olivia Olson sent home in floods of tears.
Only 3.5million viewers tuned in for the two-hour broadcast, making it the least-watched live show ever in overnight ratings.
It was down on the audition episodes, which faced criticism after they ended with the judges eliminating only two contestants.
However, the ITV staple is performing well in the key 16-34 demographic. Bosses are also pleased with the consolidated ratings, which include catch-up and online viewing.
A source said: "We are thrilled with the audience reaction to our first live show last night, with The X Factor: Celebrity winning its slot among 16 to 34s by 137 per cent.
"The X Factor: Celebrity is currently consolidating overall at 7.5 million."
Needless to say, The X Factor faced a drubbing from its long-term Saturday night rival Strictly Come Dancing.
The juggernaut pulled in a whopping 9million people for its Halloween week performances.
The singing contest also failed to topple BBC One's The Wall.
The new gameshow, hosted by Danny Dyer, averaged 3.8million viewers thanks to its colossal lead-in from Strictly.
It was the most gripping episode yet, with players Vickie and Julie winning a life-changing £121,544 prize.
Despite the overnight numbers, reports claimed today that The X Factor will be back next year.
"X Factor has a younger demographic than something like Strictly and people like to catch up on a Sunday after they’ve been out," a source told The Sun.
In addition to the Celeb version, the show is due to air a special 'All Stars' edition before Christmas.
The X Factor: Celebrity is live again on Saturday at 8.30pm on ITV.
Strictly Come Dancing continues on Saturday at 7.00pm on BBC One, with The Wall immediately afterwards.