Celebrity Big Brother makes a triumphant return with record viewership

AJ and Will in tonight's Big Brother live show

Celebrity Big Brother’s latest series debut on ITV1 has garnered unprecedented attention, securing the largest audience the show has seen in more than a decade.

The launch episode drew in an impressive 3.8 million viewers across all platforms, according to the 7-day consolidated figures. This marks a significant increase from the last launch episode aired by Channel 5 in 2018, with a surge of 1.3 million viewers.

The show has particularly resonated with younger audiences, attracting 800,000 viewers aged between 16 and 34. Additionally, Celebrity Big Brother has achieved a remarkable milestone on the streaming front, being streamed over 7 million times on ITV.

The series is set to continue with much anticipation as tonight at 9PM on ITV1 and ITVX, Celebrity Big Brother: Live Eviction will take place.

The episode promises high stakes as Fern, Lauren, or Louis face eviction from the Celebrity Big Brother house.

Following the eviction, AJ Odudu and Will Best will conduct the first live interview with the evictee on Celebrity Big Brother: Late & Live, airing at 10:30 pm on ITV2 and ITVX, offering viewers an in-depth look at the evicted celebrity’s experience in the house.

Plus, live feed returns each evening.