The Voice UK claimed victory over The Greatest Dancer in Saturday night's TV ratings.
Hosted by current BGT judge Alesha Dixon and Diversity star Jordan Banjo, the format features a trio of dance captains - singer Cheryl, Strictly Come Dancing professional Oti Mabuse and Broadway star Matthew Morrison - overseeing the contestants.
However a unique audition format sees the audience decide who goes through, with each person in the crowd given a keypad. If 75% of more hit their button, the dance act on stage will make the next round.
The very first episode on Saturday saw an average audience of 4.7 million viewers between 8PM and 9:10PM on BBC One, based on overnight data. This figure excludes any people watching on catchup, which will be added later.
Over on ITV, The Voice UK launched its 2019 series. It's the third to air on ITV since moving from the BBC and eighth in the UK overall.
Jennifer Hudson, Olly Murs, Will.i.am and Sir Tom Jones are all back as coaches for this year's series of the singing show, hosted by Emma Willis.
Airing between 8PM and 9:35PM, the first round of blind auditions averaged 5.3 million viewers, again based on overnight data.
Although it beat The Greatest Dancer, The Voice's launch episode was the least watched series opener yet - down 300,000 viewers on last year
Both The Greatest Dancer and The Voice UK will continue next Saturday night at 8:10PM on BBC One and 8PM on ITV respectively.
Meanwhile, neither The Greatest Dancer nor The Voice UK topped the night's ratings.
It was instead Michael McIntyre's Big Show - with guests including Cheryl, Peter Andre and George Ezra - which scored the biggest viewing figures of Saturday night with an average audience of over 6 million.