Love Island 2018 posts record viewing figures and ratings

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Love Island 2018 is continuing to post record ratings and viewing figures.

The Love Island launch last month was the highest rating programme at 9pm across all channels, winning the slot with 2.9 million viewers and 16.4% share, peaking with 3.4 million viewers.

This is more than double last year’s launch (which was watched by 1.3m viewers).

The launch is ITV2’s highest overnight rating since records go back, overtaking the previous record holder which was the Love Island series 3 finale (2.6m/12.5% share).

Additionally, a peak of 480,000 people watched the simulcast live on ITV Hub.

52% of 2018’s launch audience were 16-34 year-olds with 1.5m 16-34 year old viewers watching and a 48% share of 16-34 year old viewing. This was up on last year’s launch by 900k viewers and 28 share points. Only Britain’s Got Talent on ITV main channel has had bigger audiences for this demographic on any channel so far this year.

Since the launch, numbers have continued strongly.

The first week of shows averaged an overnight audience of 2.6 million viewers – more than double last year’s average of 1.2 million across the first week.

And the figures are continuing to rise, with a series high of 3.4 million watching Monday night’s episode.

This was ITV2 and Love Island’s highest rating ever.

It was up by a huge 1.5m viewers and 8.0 share points on the equivalent episode last year. It peaked with 4 million viewers.

The episode had 1.7m 16-34s and that is the highest 16-34 audience for a digital channel programme ever.

Meanwhile, Sunday night spin-off show Aftersun also posted its highest rating ever at the weekend with 1.4 million viewers.

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