Britain's Got Talent has become the most watched show of 2018 so far.
The current series - only in its third week - has already broken the 10 million viewer barrier.
It's the only TV show to do so in 2018 as things stand, placing its ratings a million above its nearest rival, BBC One's Call The Midwife.
The first episode of this year's series averaged 10.6 million, according to newly released consolidated figures.
These include those who not only watched on the night but also viewers who watched on catch up in the week after.
UK's Most Watched Shows Of 2018 so far
Official BARB 7-day catch up figures including +1 and HD channels. Highest rated single episode.
1. Britain's Got Talent - 10.6 million
2. Call the Midwife - 9.6 million viewers
3. Saturday Night Takeaway - 9 million
4. Coronation Street - 8.9 million
5. Vera - 8.8 million
Meanwhile, spin-off show Britain's Got More Talent has also been pulling in strong numbers.
The new series - once again hosted by Stephen Mulhern - had 1.1 million consolidated viewers for ITV2 for its opening episode.
The 12th series of Britain’s Got Talent continues this Saturday night a fourth fun-filled episode of auditions.
Kings and queens of entertainment Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams return once again to their rightful thrones on the judging panel in the search for the most exciting talent around.
Over the past few months the BGT dream team have travelled the length and breadth of the country looking for a winning act who will not only capture the heart and imagination of the Great British public but is also fit to perform for a Royal.
After an incredible series in 2017, this year’s viewers will be surprised, charmed and moved to tears as a host of variety acts take to the stage.
Britain's Got Talent airs at 8PM on Saturday nights. More Talent follows on ITV2 straight after the main show.