Stephen Mulhern is to present a new Syco-backed ITV gameshow, 'Rolling In It', which will see contestants roll coins for big money prizes.
The primetime format involves three players teaming up with some of "their favourite" famous faces to compete in a game of chance.
Each civilian-celebrity pair must roll coins down a moving conveyor belt towards slots worth varying sums of money.
If the coins make it in to these slots, they will bank the cash - but there is also a 'bankrupt' slot, meaning they could lose everything.
Throughout the game, the money values will increase, as will the penalties.
One final coin determines whether or not the contestant goes home 'rolling in it', winning a huge cash prize.
The show was created by Over The Top Productions, a production company co-owned by Simon Cowell's firm Syco.
It was previously behind short-lived Bradley Walsh-fronted show Keep It In The Family.
ITV's head of entertainment commissioning Siobhan Greene said: "The combination of Stephen, giant coins being rolled down the conveyor belt by celebrities and contestants hoping to win big, made for a pilot that was packed to the rafters with tension and laughs.
"The decision to go for a series was easy."
Executive producer David Hall added: "We’re delighted ITV have commissioned a full series of Rolling In It.
"It’s a show packed with high drama, lots of laughter and of course the fabulous Stephen Mulhern. We can’t wait to get started."
The news comes as ITV prepares to launch another gameshow fronted by Stephen, In For A Penny.
Bosses confirmed the first details of the Ant and Dec's Saturday Night Takeaway spin-off earlier this week.
Stephen will also be back on ITV2 soon with a new series of Britain's Got More Talent.
Rolling In It is due to hit our screens later this year.