Here's what Max George said on Strictly Come Dancing tonight (14 November) that forced an on-air apology from Claudia Winkleman.
Host Claudia said sorry to viewers for 'bad language' that may have been heard during the latest live show.
While many hadn't heard what Max had said, others noticed he apparently dropped the F-bomb at the end of his dance.
In a clip shared on social media, Max can be heard seemingly exclaiming 'F**king get in!" at the end of his routine with professional partner Dianne Buswell.
— Elliot Gonzalez (@elliot_gonzalez) November 14, 2020
Following the show, Max tweeted: "Hope you enjoyed the dance guys!!!! I may have got a little bit lost in the moment and said a bad word. Apologies if that was the case! Much love!!! X"
The pair had performed the American Smooth to It Had to Be You from Harry Connick Jr.
They scored 20 points from the panel, which included guest judge Anton Du Beke.
Alongside Max, those on the Strictly line up this year include Good Morning Britain presenter Ranvir Singh, EastEnders' actress Maisie Smith, Olympic boxer Nicola Adams and reality star Jamie Laing.
Also on the cast are ex American Footballer and sports pundit Jason Bell, TV host & Invictus Games medallist JJ Chalmers, actress Caroline Quentin and The Wanted star Max George.
Concluding the 2020 line up are singer HRVY, former MP Jacqui Smith, Radio 1 DJ Clara Amfo and comedian and musician Bill Bailey.
In each show the celebrity and professional pairings take to the dancefloor hoping they have what it takes to impress the panel and those.
Every performance will be scored by the Strictly Come Dancing panel line up of Motsi Mabuse, Craig Revel Horwood and Shirley Ballas before those vote.
On the results show the lowest ranked pairs will have to dance again before one is sent home.
Strictly airs on BBC One.
You can catch up on episodes online via BBC iPlayer.