The Apprentice winner Sarah Lynn has changed her business name again

The Apprentice 2017 winner Sarah Lynn has given her business a third name after last night’s final.


It was Sarah Lynn AND James White who won The Apprentice 2017 in yesterday evening’s final results results.

The surprise outcome was a first for the show in its history, as Lord Sugar decided to invest his cash in both candidates.

In a shock twist, when faced with the decision between the two candidates, Lord Sugar decided it was a dead heat, and picked both to be his business partner. Both winners will receive a £250,000 business investment and 50/50 partnership with the multi-millionaire business mogul.

Sarah’s business is a confectionery repacking company, which has had a few names.

the apprentice final results sarah

In the final episode, it was originally called Sarah’s Chic Sweets before being changed to Sweeteze.


However neither name proved a hit, with Lord Sugar quipping on Twitter: “Sweeteze sounds like a lozenge for flatulence.”

Following the final, it’s been revealed that Sarah has once again changed her business name to Sweets In The City.

She tweeted: “I am so happy & proud that @Lord_Sugar has chosen to invest in me & @SweetsintheCity and I look forward to making it count!#theapprentice”

Speaking about her win, Sarah added: “It feels incredible. I’m just shocked and amazed and so proud that Lord Sugar found enough in both of us to make a double investment. The future is definitely sweet, and it’s going to be a great adventure.”

Describing what he saw in Sarah and her confectionery business, Lord Sugar said: “She’s a very steady business person who has already got a business going, has successfully run it and I think it’s ready to go like that!

apprentice finalists 2017

“That’s the point, to scale it up.


“I have no idea about sweets, other than they break my teeth, but she’s the boss and all I’m going to going to do is make sure that we have the correct mentoring from a business point of view to make sure she stays on the right tracks.”

The Apprentice will return to BBC One next year.