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Who won The Apprentice 2017? Final two revealed but who is the winner?

The Apprentice 2017 final results on SUNDAY night

Who won The Apprentice 2017? We’re down to the final two candidates on the show with the result revealed on Sunday night.


In Wednesday evening’s show, the remaining few candidates were given 24 hours to brush up on their business plans before facing the formidable interview process.

Those that survived were Sarah Lynn and James White and one of the pair will be crowned The Apprentice 2017 winner on Sunday night.

As is tradition on The Apprentice, in the penultimate show the final five each got a grilling from four of Lord Sugar’s trusted advisors, Claude Littner, Claudine Collins, Mike Soutar and Linda Plant.

After hearing from the interviewers, Lord Sugar made his final decision and it was Joanna Jarjue, Elizabeth Mckenna and Michaela Wain who were all sent packing on Wednesday.

apprentice finalists 2017

First to be fired was Joanna, with Lord Sugar telling her: “I can’t go into business with somebody who has no knowledge of the market at all. Honestly and sincerely, you are a very intelligent young lady, there’s no question of that.


“But at this moment in time Joanna, I have to say to you, that you will not be my business partner and regretfully – you’re fired!”

Lord Sugar then let Elizabeth go: “Elizabeth, you’ve got three florist shops and you make a modest profit and the backbone of the economy of this country is made up of people like you.

“But you know I’m interested in big business and at this stage I can’t see the scaling up. So, it is with regret – you’re fired!”

Finally, Michaela was given the boot: “Michaela, this business has got to be 100% with me and I don’t want you being de-focused somewhere else. So whether I am right or wrong, Michaela – you’re fired!”

Left going head to head for Lord Sugar’s £250,000 investment are Sarah and and James.

In The Apprentice 2017 final on Sunday night, Lord Sugar informs them that their final task is to launch their business to create a brand and unveil their campaign, in front of a packed audience full of industry experts at the venue the City Hall in a few days’ time.

As usual, some of the fired candidates return to help out as the final two prepare to pitch their business plans in all their glory.


Sarah is hoping to expand on her current confectionery business, selling sweets to retailers and corporate clients.

Meanwhile, James’s business plan is IT recruitment business with a focus on the digital technology and cyber security industries.

the apprentice final results 1

It’s then back to the boardroom for the final time where business plans are evaluated and ad campaigns assessed, but there can only be one winner of The Apprentice 2017.


The Apprentice 2017 final airs at 9PM, Sunday night, December 17 on BBC One.

Then at 10PM on BBC One straight after, spin-off You’re Hired airs as host Rhod Gilbert is joined by the winner, the runner-up and Lord Sugar himself, plus all the other candidates from the series, for a look back at the show.

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