Josh Must Win cast and all about new E4 reality show

The celebrities taking part in Josh Must Win

A brand new reality show with a big twist is coming to E4 this month.

The Underdog: Josh Must Win (previously titled Alan Must Wn) will see a group of contestants compete in a popularity contest called The Favourite set inside a unique environment.

When to watch

The Underdog: Josh Must Win will start on Monday, 25 March at 9PM on E4 and will continue week nights for two weeks.

You’ll also be able to watch on Channel4 Streaming.

How the show works

Whilst these contestants are busy competing for popularity, what none of the group know is that living secretly next door is a group of celebrities, playing their own game and doing everything they can to make sure that Josh. Must. Win.

The celebs taking part include Amber Rose Gill, Nick Grimshaw, Pete Wicks and Vicky Pattison.

More famous faces are set to appear throughout the series, including Gemma Collins.

Confronted with their most formidable challenge yet, the celebrities will employ every tactic at their disposal to steer the game, from assigning tasks and unveiling stunning format changes to perfecting manipulation tactics and leveraging their reality show savvy and likeability to guarantee Josh’s victory.

Each contestant believes that one winner will bag £10,000, but if Josh wins, every contestant wins a share of up to £100,000. If Josh wins, everyone wins…

What does popularity demand in today’s world? Can these celebrities withstand the stress of dominating the game?

Meet the cast

Cast of Josh Must Win
The Underdog: Josh Must Win cast. (L-R) Sophia, Jack, Maddy, Louie, Josh, Andre, Jeanette, Myles and Gabby.

Those on the cast alongside Josh are:

  • Louie
  • Jack
  • Darius & Aliki
  • Sophia
  • Myles
  • Maddy
  • Gabby
  • Andre
  • Jeanette

Commissioning Editor, Mel Bezalel said: “At E4, we’re completely obsessed with reality that drives viewing on All 4, and we’re excited about taking the genre in a completely (and sneaky) new direction.

“This is a show that engages celebrities in an entirely different way, using their unique skillset and experiences to manipulate gameplay – with entertaining and surprising results. This is a TV event not to miss.”

The series was first announced in October 2022.

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