Ayda Williams is the new judge on The X Factor but who is she?
Ayda joins husband Robbie Williams, Louis Tomlinson and Simon Cowell on The X Factor 2018 judging line up.
Ayda the actress, presenter and wife to Robbie for eight years – will be competing with her husband to be the winning judge on this year’s show.
As well as enjoying a successful acting career on US TV, X Factor say that Ayda has an invaluable inside take on how the music industry works and knows first-hand what it takes to forge a successful entertainment career.
It is the first time ever on The X Factor UK that a husband and wife have been judges.
But while there’s no doubting Louis or Robbie’s music credentials, there’s been criticism over actress Ayda joining the show.
However, X Factor boss Simon insisted: “I can name you on one hand the good managers I know, you don’t have to be a music manager or an artist to be on this show. You have to have taste, good instincts, you have got to like people.
“The irony is that the public actually judge this competition. Ayda has seen the music business from a different point of view so she brings a different perspective to the panel. I think she’s amazing.”
Ayda herself said of her credentials: “I know that I’ve helped Rob for 12 years now, I’ve had to pick him up off the ground and lift him up. I’ve been part of every song choice for like five albums, every creative for his live shows, his tours, music videos – I feel like I’ve had enough experience with his career and my own career to make a difference with these contestants.
“I think I have very strong instincts and Rob trusts those instincts. I’m very passionate. With Rob, I think I’m also not afraid to tell him when I don’t like something. He’s in a position where a lot of people could tell him they like something even if they don’t. I am always incredibly straight forward, I say it with compassion but I stick to my word and carry it through.”
The X Factor airs Saturday and Sunday night on ITV at 8PM.