Love Island officially heading across the pond as CBS orders American version

ITV smash hit secures its biggest international sale yet

love island 2019

The Love Island phenomenon is officially heading Stateside, as CBS has bought the rights to an American version of the dating smash.

Love Island was reportedly once close to crossing the Atlantic when MTV acquired the format, only to back out later.

However, the massive success of ITV2's recent fourth UK series prompted interest from other broadcasters.

Now, CBS has announced a deal with production firm ITV Studios to launch Love Island in the United States.

Sharon Vuong, CBS senior vice president for alternative programming, said: "We’re thrilled that ITV has partnered with us to bring their most successful show to American television.

"Having seen the reaction of audiences around the world, we expect American viewers will be captivated by this engaging format."

Meanwhile, David George, CEO of ITV America, described the show as "extremely addictive".

"Love Island breaks the mold with high levels of viewer interactivity and participation," he commented.

"It’s a cultural phenomenon that builds anticipation with every episode and creates appointment viewing.

"We’re ecstatic the show has found a home at CBS and look forward to working collaboratively to engage its millions of viewers."

The network already airs the American version of Big Brother. Therefore, the two shows likely won't clash across the pond.

They are seen as reality rivals in the UK, with Love Island recently emerging victorious in the ratings.

CBS has yet to confirm scheduling for its take on Love Island, which will be produced by ITV Studios America.

In the mean time, US viewers can watch all four series of the UK original on streaming service Hulu.

Although this is Love Island's most significant international sale to date, it has already made waves in other countries.

Denmark, Finland, Germany, Norway and Sweden have all joined the bandwagon.

Love Island Australia also launched earlier this year to huge digital success. The Aussie version will begin airing in the UK on ITVBe next week.

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