Cheryl's former husband Jean-Bernard Fernandez-Versini has been asked to enter the I'm A Celebrity jungle.
The restaurateur has revealed he has been invited to take part in the ITV series as well as "a lot" of other shows.
"It's funny, huh?" he told new! magazine, "I've been asked to do the jungle."
Revealing he had turned down the opportunity, JB added: "That's not what I aspire to do. I'm a businessman, not a reality star.
"A lot of offers went to my representative, but they stopped presenting them to me."
Also turning down jungle bosses recently have been Gogglebox’s Steph and Dom.
The pair, who left the Channel 4 series last year, say there was "not a chance" of them rocking up in the Aussie camp next month.
"People asked us to do I’m A Celebrity, and our answer was ‘not a chance.’" Dom said. “I could not even chat to a cockroach, let alone eat one."
He told the Daily Star newspaper: "It isn’t going to happen. Anyway, we enjoy our creature comforts too much.”
Meanwhile, a list of potential celebrity contestants for the I'm A Celebrity cast include The Saturdays' singer Vanessa White, Made In Chelsea's Louise Thompson and Tattoo Fixers star Paisley Billings.
Also tipped to appear are former rugby player Ben Cohen MBE, Taekwondo champ Jade Jones, The Only Way Is Essex's Danielle Armstrong, Big Brother's Nikki Grahame and Coronation Street actor Ryan Thomas.
More potential celebs include Made In Chelsea star Louise Thompson and Ex-Wimbledon Tennis champ turned BBC pundit Boris Becker.
Plus, there's talk that TOWIE's Gemma Collins could be back following her previous very short stay in camp back in 2014.
I'm A Celebrity Get Me Out Of Here typically starts in November on ITV.