ITV is cashing in big time on Love Island 2018 after signing a whopping TEN sponsors – while there’s good news for fans, as the show’s trademark water bottles WILL be available to buy again.
The new series was always due to be a huge money-spinner after the ITV2 dating contest became a ratings smash.
However, the broadcaster says Love Island is now its biggest commercial property EVER after getting an eye-watering amount of brands on board.
Top of the list is Superdrug, who return as headline sponsor for the third year running.
The retailer will run adverts around TV programming, and showcase exclusive content on its online channels.
For the first time, it will also sell a Love Island beauty range, including cosmetic bags, body mists and bronzers.
Kellogg’s Corn Flakes will sponsor the new official podcast ‘Love Island: The Morning After’, and Lucozade Zero will sponsor first look social content.
Meanwhile, a string of product placement deals will see contestants use a heap of branded products on-screen.
In addition to Superdrug’s own summer range, they will be provided with Rimmel make-up and Missguided clothing.
Jet2holidays will feature as travel partner, while Ministry Of Sound will host a party in the villa and release a Love Island compilation album.
Samsung is supplying the tech, with the islanders set to use Galaxy S9+ handsets to communicate.
Elsewhere, Primark will stock official merchandise once more, and Echo Falls is even launching a range of themed wine.
But the most exciting news is that Love Island’s trademark water bottles WILL again be available to purchase.
They were last summer’s must-have accessory, with ITV revealing that an astonishing 120,000 have been sold.
Fans can personalise their bottle with a name, written in the show’s script font.
They will be available to buy on the Love Island app and official online shop, loveislandshop.co.uk.
Claire Heys, ITV Brand Partnerships and Content Director, said: “Love Island was the most talked-about show of last summer.
“We can’t wait for it to be even bigger and better in 2018.”
Recently it was reported that bosses are also considering launching a live arena tour.
The fourth series of Love Island begins on Monday 4th June at 9.00pm on ITV2.
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