Dani Dyer is on course to cash in thanks to Love Island 2018.
Even if she doesn’t take home the £50,000 prize in next Monday’s final, Dani is already the biggest winner.
And not just because she’s found a boyfriend in Jack Fincham.
With some 1.6 million Instagram fans, Danis the most followed of this year’s cast and stands to make big money after the show.
OddsMonkey have analysed this year’s Love Island contestants’ Instagram followers to calculate how much each of the ten most followed contestants could earn from every #spon and #ad they share
According to the State of Influencer Marketing, each follower on social media is worth £0.0043. Meaning that Dani Dyer’s 1.6 million followers could be bringing her an estimated £6,880 for every post.
Boyfriend Jack is the 2nd most followed contestant from this years Love Island, with 1.1 million fans already waiting to see his posts when he leaves the villa. This could be generating him a minimum £4,730 for every sponsored picture he uploads to the social network.
The ladies of Love Island all enjoy a large social media following which means hordes of beauty, hair and lifestyle brands are jumping at the chance to use these ladies to promote their products.
Even those who have already left the villa stand to make a lot of cash.
Despite not making the final, Georgia Steel already has a high following of 1 million – meaning she is set to earn a fortune from social media alone.
Eyal Booker got the boot quite early on, but is already reaping the rewards on social media. His large following has already attracted brands such as Cadbury partnering with Eyal to promote their products.
OddsMonkey estimate that Cadbury could have paid a minimum £3,000 for each sponsored post with Eyal.
Peter Watton, spokesperson at OddsMonkey says “As social media becomes a more influential marketing tool for brands, social media influencers are keen to capitalise on their online popularity.
“This year’s show has seen double the amount of viewers tune in than last year. Last years contestants such as Chris and Kem saw their following reach over 2 million once they left the villa therefore we expect to see this years current following go up even more.”
Love Island 2018 airs nightly at 9PM on ITV2.
The Love Island 2018 final has been officially announced with ITV2 confirming that the current series comes to a close on Monday, July 30.
The LIVE final airs between 9PM and 10:35PM on ITV2 where the winner will be crowned.
Before then, you can catch a special Love Island: Aftersun from the villa at 10PM on Sunday night, hosted by Caroline Flack.
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