Destination X: New adventure reality competition coming to BBC One

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The BBC has announced it is to air a UK version of hit adventure reality competition show Destination X.

The show, which originated in Belgium, is described as a cross between fantasy and reality as a group of contestants take part in a “larger-than-life adventure competition”.

Ten contestants set off on an unparalleled road trip, blind to their whereabouts. Boarding the innovative Destination X bus, their perception of reality is intentionally distorted to confound both them and the viewers. A series of clues are provided, aimed at assisting the contestants to discern whether they can rely on their observations. They must remain vigilant and astute to deduce their location.

At the conclusion of each episode, the contestant whose guess is farthest from the bus’s true location is eliminated from the competition, forfeiting their chance to win a cash prize.

The remaining contestants continue their quest to uncover the whereabouts of the host, who communicates with them from a concealed command centre. This astonishing and dynamic gameplay promises to captivate viewers, encouraging participation across multiple platforms.

The show is being co-commissioned by the BBC in the UK and NBCUniversal in North America following the two broadcasters’ previous success together on The Traitors.

Kate Phillips, BBC Director of Unscripted, said: “Following the must-see success of The Traitors, I’m delighted that once again we’re partnering with NBCUniversal on another very smart, very addictive and very innovative competition show.

“With countless red herrings and brain-teasing clues, we were gripped from the start. It promises to be a hugely challenging adventure for our ten brave contestants, with plenty of play along for all BBC viewers, as everyone hopes they’ve got the ‘X’ that marks the spot!”

Corie Henson, Executive Vice President, Unscripted Programming, NBCUniversal Television and Streaming, added: “Destination X is a big unique format that pairs spectacular adventure travel with the ultimate guessing game.

“The Traitors instilled confidence that big formats are back, and Destination X is incredibly ambitious. We’re thrilled to have the perfect traveling partners in Universal Television Alternative Studios, BBC and, of course, BE-Entertainment, for this one-of-a-kind immersive gameplay set among stunning locations.”

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