EastEnders will drop each week's worth of episodes on BBC iPlayer at once during Euro 2021 and the Olympics.
Fans of the BBC One soap will be able to binge the latest instalments online when it suits them this summer.
Each week's four episodes will be available to stream from BBC iPlayer every Monday at 6AM.
The move started with the Euros and has proved so popular the BBC will continue to release episodes online during the Olympics.
Producer Jon Sen commented: "Giving EastEnders viewers the ability to decide when they drop in on all things Albert Square is something we’re excited about.
"With the inevitable scheduling changes due to the Euros, something we’ll be celebrating in Walford on screen, box setting all four episodes will ensure everyone gets their dose of drama and football fans won’t miss out.
"From indulging them all in one night, staggering across a few days or continuing to watch the episodes play out on BBC One, we hope the endless streaming options on BBC iPlayer keeps viewers content over the next few weeks."
He added of expanding the early release for the Olympics: "We're so glad that the audience has enjoyed getting ahead of the game – keeping up with Albert Square on iPlayer whilst enjoying the Euros, so we're carrying on releasing the week's episodes on Monday throughout Tokyo 2020.
"There's enough happening in Walford this summer to keep everyone on the edge of their seats and we're thrilled audiences won't need to miss out on anything – starting with the match this Saturday!"
EastEnders typically airs Mondays, Tuesdays, Thursdays and Fridays on BBC One.
Latest episodes are available to watch online via the BBC iPlayer here.