Jayde Adams is to co-create and star in a new comedy series on ITVX.
The comedian and actress will take the lead of Ruby Speaking, written by Abigail Wilson (The Larkins, Trollied and Roald & Beatrix: The Tail of the Curious Mouse).
Jayde (Alma’s Not Normal, The Outlaws, Greatest Days) will star in the title role of Ruby.
A teaser shares: “Newly-single Ruby is a fun and irreverent member of the customer service team at the Bristol call centre of Hellocom. The life and soul of her workplace, Ruby struggles to read from the prepared script that work and life have foisted upon her, choosing instead to walk her own chaotic path.
“Ruby Speaking follows Ruby and her ragtag bunch of colleagues at the Hellocom call centre as they live, love, laugh and enter a choir competition they have no business being in.”
Joining the cast are Katherine Kelly as Vicki, Sam Swainsbury as Mark, Joe Sims as Tom, Jamal Franklin as Cameron, Nicky Goldie as Donna, Amy-Leigh Hickman as Ellie, Dan Hiscox as Craig and Kiera Lester as Melons.
A release date for the series has been confirmed on ITV’s new streaming service ITVX from 22 June.
“The arrival of ITVX gives us more opportunities to commission a broad range of comedies and a dedicated place for the genre to call home,” said Nana Hughes, ITV’s Head of Comedy.
“We want a huge cross section of contemporary, diverse and inclusive comedy.
“We want to take risks but most importantly we want our audiences to find shows that reflect them and make them laugh.”
More on: ITV
