Love Island 2017 winners Kem Cetinay and Amber Davies have split up.
After 132 days together, the couple have called it a day.
“With sadness, we’ve decided to separate," they said in a statement this month. “We fell in love in the villa and want to thank all the fans of the show for supporting us.
"Our schedules made it difficult. We’ll remain good friends.”
However insiders have now alleged that it wasn't just schedules keeping them apart.
A source told heat magazine this week that that Amber felt the romance was moving 'too fast', after just six months together.
"Everything moved too fast and it became too much for Amber," the insider explained. "She's only young and she got a bit freaked out that her whole life seemed like it was being planned for her. She really loves Kem, but it's for the best they've split."
They added: "They're both really devastated and they wanted to make it work.
"But after getting out of the villa, they've been inundated with work stuff and other commitments, which put them under a lot of pressure - plus living together caused them to row a lot."
There were earlier tabloid reports that the duo parted ways after "a string of bitter rows."
"They’ve been at each other’s necks for the past month," a friend told the publication. “They’ve been living on top of each other and clashed over the smallest things.
“It’s also been very hard for them to see each other with their hectic schedules.
“They tried to make it work but realised they want different things and being together was too tough.”
Amber and Kem won Series 3 of ITV2's Love Island in the summer and ended up sharing the £50,000 prize fund.
However the cash soon proved to be pocket money for the pair who have each been tipped to make millions.
As well as magazine and modelling deals, they bagged themselves a TV presenting spot as summer showbiz correspondents on ITV's Good Morning Britain.
Kem has also cashed in with pal Chris Hughes, with the pair appearing in their own reality series and getting a Number 1 single on iTunes.
Plus, next year will see Kem competing in Dancing On Ice on ITV.