Love Island is set to stay on ITV2 for at least five more years after record ratings.
The fourth season of the reality dating game show is currently airing nightly at 9PM.
And now TV boss Angela Jain has revealed ambitions to continue the series each summer for the foreseeable future.
She told the Daily Star newspaper: "It is a show that will evolve and live and breathe.
"My hope is that it is going to be on telly for the next five years. So who knows where it will go."
The comments come as Love Island once again breaks viewing figure records.
Love Island had its biggest audience ever on Sunday night, with 3.4m viewers with a 17.8% share. It was up by +1.3m viewers and +7.5 share points on the equivalent episode last year.
For 16-34s it averaged an incredible 1.8m viewers with a 51.1% share of viewing. This makes last night's Love Island the most watched programme on a digital channel ever for 16-34s.
Love Island: Aftersun had its biggest ever audience with 1.8m viewers and a 12.7% share; up year-on-year by +0.8m viewers and +5.8 share points.
The current season is just over half-way through its run but is continuing to up the ante with new twists.
Last night saw two new boys join the villa following a double elimination.
The latest Love Island 2018 results saw two Islanders leave.
In Monday's show, a text announced that two new boys were on their way to the villa. But first, two Islanders must be dumped.
Further texts sent into the villa revealed that the public have been voting for their favourite girl and favourite boy in the villa.
A message then revealed the bottom three girls as Megan, Ellie and Grace and the bottom three boys as Frankie, Charlie and Josh.
The Islanders then received a text to say that the boy and girl who received the least public votes were Frankie Foster and Grace Wardle.
Grace and Frankie's exits were followed by the entrance of new boys Kieran Nicholls and Idris Virgo.