ITV has revealed it is launching its very own magazine in 2019.
The ITV Magazine will be available exclusivey in Waitrose & Partners. It costs £1 to pick up, or free if you’re a myWaitrose member.
ITV tease that the magazine “previews the very best of 2019 and features exclusive interviews with some of TV’s biggest stars ahead of a bumper year on ITV.”
Features include interviews with Sheridan Smith, star of new ITV drama Cleaning Up, Katherine Kelly, who stars in psychological thriller Cheat and Tom Brittney, talking about his new role in Grantchester.
There’s also chats with TV legends Dermot O’Leary, Davina McCall and Brenda Blethyn, as well as behind the scenes looks at shows including The Voice UK, which returns to TV this Saturday.
Alongside the TV content, the magazine offers “travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England and Waitrose & Partners Greek style recipes inspired by the idyllic Corfu setting of The Durrells”.
Paul Ridsdale, ITV Director of Viewer Marketing, said: “We’re constantly looking at new ways to reach viewers and the launch of The ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year. The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.”
Andrew Hirsch, CEO, John Brown Media, added: “We are delighted to be working with ITV and Waitrose & Partners on the ITV magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product. ITV magazine is a great vehicle to engage, surprise and entertain viewers.”
Rupert Ellwood, Head of Marketing Communications, Waitrose & Partners commented “Waitrose & Partners is delighted to be the exclusive distributor of the new ITV magazine and to be able to offer it as a further benefit to our myWaitrose members.”
