Here’s a first look at The Apprentice 2017 final as the winner is crowned tonight on BBC One.
After last week’s interviews only Sarah Lynn and James White are left and one of them is The Apprentice 2017 winner.
But to decide who it is, there’s one final task.
With just two candidates left to battle it out for the £250,000 investment, the finalists receive a call summoning them to London’s City Hall.
Lord Sugar informs them that their final task is to launch their business to create a brand and unveil their campaign, in front of a packed audience packed full of industry experts at the venue the City Hall in a few days’ time.
A number of fired candidates return as the two finalists choose key colleagues to try and help them secure the £250,000 investment.
James chooses Charles, Joanna, Elizabeth and Anisa for his team while Sarah selects Michaela, Harrison, Andrew and Siobhan.
It’s then straight to work as they set out to build a brand, make a TV advert and create a company fit for Lord Sugar.
Both teams struggle with brand names, with Karren and Claude less than impressed with their efforts.
Claude comments about Sarah’s brand: “What Sarah really needs to create is a brand that’s stylish, identifiable, and has global appeal, but she’s chosen a team that’s completely devoid of any kind of creativity. That’s not a good start.”
Tensions arise in both teams, with Elizabeth overbearing Charles, Anisa and James, and Sarah being less than impressed with her digital advertising team’s efforts.
The video ad shoots don’t run smoothly, with Michaela becoming frustrated when Siobhan messes around, and James’ sub-team misplacing his storyboard with the voice over script on.
Meanwhile, both candidates receive pre-pitch pep talks from former winners of the show as Alana Spencer and Ricky Martin return.
Finally, they pitch to the biggest audience of their business lives.
Will nerves get the upper hand, or will the candidates rise to the occasion and deliver a winning pitch?
In the boardroom, business plans are evaluated, and ad campaigns assessed, but there can only be one winner. It’s heartbreak for one and ecstasy for the other, as Lord Sugar finally picks his next business partner.
Tune in to find out who will be Lord Sugar’s next business partner and hear the words ‘You’re Hired’ in The Apprentice 2017 final tonight on Sunday 17th December, 9pm on BBC One and BBC One HD.
Join host Rhod Gilbert on You’re Hired!, BBC Two at 10pm, alongside final candidates Sarah and James, with guests Lord Sugar and his trusted aides Baroness Brady and Claude Littner along with comedian Russell Kane for a fresh and unique take on the highlights of The Apprentice.
More on: The Apprentice
