The X Factor hit an all time low for a final episode in last night's ratings.
It wasn't unexpected given the recent numbers, with the first half of the weekend's double show averaging 4.4 million viewers.
The episode was actually up slightly (100,000 viewers) on last weekend's semi final, despite going head to head with Strictly Come Dancing for the first hour.
However it was 1.1 million viewers below 2016's Saturday final show, the previous record low.
Over on BBC One, Strictly Come Dancing averaged 9.9 million for its latest episode, down slightly on last Saturday's numbers by about 100,000 viewers.
Despite the large gap in raw numbers, ITV this weekend defended X Factor's performance and suggested it was beating Strictly as far as they were concerned.
Although overnight viewing figures for this year's series have hit new lows, catch up numbers have increased and advertiser friendly young viewers are tuning in.
The ITV series has beaten Strictly in the 16-34 demographic for 8 of the 10 weekends they've been on air.
An ITV spokesperson told the Guardian newspaper: “We have a terrific final coming up this weekend, with some amazing talent.
"The X Factor ratings rise when consolidated viewing is factored in. The show performs well for younger audiences and it is an important part of ITV’s autumn schedule.”
Elsewhere last night, the latest instalment of I'm A Celebrity Get Me Out Of Here averaged 7.1 million viewers, the lowest rating of the series to date.
On BBC One, Michael McIntyre's Big Show dropped 500,000 viewers week-on-week to 5.7 million.
The X Factor, Strictly and I'm A Celebrity all return to TV tonight.
The X Factor will crown its winner for 2017 from 7:20PM on ITV, followed by the latest I'm A Celeb eviction from 9PM.
Strictly meanwhile will air its latest results show on BBC One from 7:15PM.