The X Factor 2011 starts in just four days and this evening ITV revealed the latest trailer for the new series. Featuring more shots of the new panel - made up of Gary Barlow, Tulisa Contostavlos, Kelly Rowland and Louis Walsh - and glimpses of more of this year's wannabes!
The new ad features the new joshing line up arriving for the auditions in style by helicopter, in a not at all over the top and dramatic sequence, completely unlike The X Factor.
The clip also previews some of this year's outlandish auditions, "Show us what you got!" Kelly demands from one auditionee.
Meanwhile the relative of another cries "Just give her a chance!" at the judges after invading the stage.
And the judges seem to be even tougher than ever with the hopefuls.
"Watch my lips: you just cannot sing," Louis tells a contestant, while Gary Barlow blasts one flop singer: "Just shut your mouth!"
But there is hope, "That performance is going to change your life," the Take That front man tells a mysterious auditionee.
It's over the top, it's dramatic, it's completely ridiculous, it’s The X Factor. It all kicks off this Saturday at 8PM on ITV1.