VIDEO: The X Factor 2011 'A New Era' advert with the new judges!

X Factor 2011 judges

ITV1 tonight premiered their latest X Factor 2011 advert starring the new line up, dubbing judges Gary Barlow, Kelly Rowland, Tulisa Contostavlos and Louis Walsh as a 'new era' for the show. Featuring the first sneak peak at this year's panel in action, the ad gets us even more excited for the new series.

The new judges look stunning as they're seen at the first auditions in Birmingham, with even Tulisa showing off her voice from behind the judge's desk!

Gary Barlow tells one hopeful in the new promo: "That perfomance is going to change your life!"


The stars will hit screens on August 20 when the UK's biggest reality show returns, with auditions once again touring the country - including their first in Liverpool - uncovering superb hidden talent across all ages. From 16-year-olds who could give Adele a run for her money to 56-year-old grannies who received standing ovations, The X Factor is back.

Kelly Rowland said: "I can't wait to meet the world’s next superstar!" while Louis Walsh exclaimed: "I'm determined to find an act that can win this year and show the others how it's done!"

And fiesty N-Dubz star Tulisa couldn't wait to get stuck in, she added: "Let the fireworks begin!"

Watch The X Factor 2011 promo below...

It all kicks off next Saturday at 8PM on ITV1!

> VIDEO: The first The X Factor 2011 promo, featuring The NeXt Generation of judges!

> In Pictures: Hot new snaps of The X Factor 2011 judges!

PIC: Copyright ITV/Rex Features

Subscribe on YouTube for more videos

Subscribe on YouTube