VIDEO: Watch the new Big Brother advert on Channel 5!

Big Brother 2011 advert

Channel 5 have premiered their new advert to celebrate the return of Big Brother to the channel Read to watch the exciting all singing, all dancing advert star around 100 former housemates, some 500 extras, a cheerleading team and a brass band!

The 60-second promo, created by Channel 5’s in-house creative agency C5 Creative and realised with post production house Earth, is a celebration of the iconic show featuring a host of former Big Brother housemates to remind viewers of some of the unforgettable TV characters that have passed through the house.

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Ex-housemates from both the celebrity version and public versions of the show take part in the promo, including ex-Sugababe Mutya Buena, Nikki Grahame, and horse-racing pundit John McCririck. They are seen dancing and lip-syncing to ‘When Bruv Takes Over’, a fresh, Big Brother themed take on David Guetta and Kelly Rowland’s ‘When Love Takes Over’. The trailer had its TV premiere tonight on Channel 5 at 9.55PM.

Jeff Ford, Director of Programmes, Channel 5, commented: "As the countdown to the return of Big Brother continues, this promo captures the vibrancy which has made the show such a hit. With the new series now just around the corner, I’m sure the promo will whet the appetite of Big Brother fans across the country."

Big Brother returns on Channel 5 in mid-August, hosted by Brian Dowling.

Watch the trailer below...

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