The X Factor 2010 finalist Cher Lloyd has become the latest X Factor to unveil her new material, today premiering the video for her debut single 'Swagger Jagger'. The track hasn't had an all too great reception from X Factor fans, but will the video change people's minds?
After being teased for the past week, the official video was unveiled today on Cher's official website.
Produced by Florida-based production duo The Runners, the track will be the lead single from Cher’s currently untitled debut album which is set to be released in November following a second single.
Speaking about the track,, Cher said: “I flew over to America to start working on my album. My first stop was Miami where I went to work with The Runners.
“We did two tracks and I’m very proud of them and I cannot wait for everybody to hear them. ‘Swagger Jagger’ was one of the first tracks we recorded and I loved it straight away and knew it had to be my first single! I hope you all like it. I cannot wait to get out there and perform to you all.”
Last month Cher confessed to still getting used to life as a popstar, telling Scot Mills: “Sometimes I get up in the morning and I’m thinking how did this happen to me?
“You look at the people around you and the fans and the fan mail… sometimes I sit there in my pyjamas with a cup of tea and think ‘I don’t get it, why do these people like me?’”
Cher added: “I’m trying to let it in bit by bit because I don’t want to get suffocated by all the madness.”
Cher will perform the track live for the first time on T4 On The Beach on July 10.
Watch Cher Lloyd's Swagger Jagger video below...