A brand new Big Brother 2016 trailer hit screens tonight and it's rather cryptic.
The ad, which again features the shattered eye logo, also includes Emma Willis and Rylan Clark-Neal
"The game is changing," teases Emma in what is quite a dark and slightly creepy 30 second spot.
"Nothing is as it seems," adds Rylan.
"Get ready for an unseen force," says a new voice over, with usual narrator Marcus Bentley and his Geordie accent notably absent.
The ad is pretty different from what we've usually seen in the build up to Big Brother and continues on from teasers Channel 5 revealed about the new series earlier this month.
"From Day One the Housemates will be under attack from an unseen ominous dark force that will have a dramatic and divisive effect on the House,” producers explained.
They went on: "Whilst things may appear to be straight forward Big Brother will ensure that no-one will have the entire picture.
"There may even be deeper connections at work? The Housemates are not alone and they should be prepared for paranoia and suspicion."
Recent reports have suggested Big Brother this year could include two houses and two sets of housemates when it launches in June.
"The two houses will basically run like two different series, meaning fans will get twice the fun," a source told the Daily Star newspaper.
Of course only Big Brother knows what he has up his sleeve for this year's bunch of contestants.
Emma will introduce us all to the new look BBUK on Tuesday, June 7 from 9PM on Channel 5.