With the X Factor 2014 auditions set to get underway soon, Rylan Clark has been begging budding performers to apply.
The former X Factor finalist turned Celebrity Big Brother housemate turned TV host appears in a charity-style plea for acts.
Rylan tells us: "Two years ago I auditioned for the X Factor and I remember thinking that I probably wouldn't get through so I weren't gonna go.
"But now, two years on, I realise that that would've been the biggest mistake of my life.
"The X Factor completely changed my life and it could do the same for you too. Now if you think you've got what it takes to impress Simon and the judges then..."
At the end of the video, Rylan quips: "I do sound like I'm appealing for money, I think."
So if you want to become the next Leona Lewis - or just end up in the Celebrity Big Brother house - apply for The X Factor now.
Applications close on 14 March 2014 at 23:59!
X Factor boss Simon Cowell previously confirmed he'd be back on the panel this year and promised a "serious" series.
He tweeted: “The last time I appeared on X factor uk it resulted in over 45 million record sales. So I decided last year to return home to the uk show.”
Simon added: “And to anyone considering applying for X factor this year. Do it. We are taking this year very seriously. It’s all about the talent”