The Voice 2014 trailer: Watch coaches in bizarre new advert

The Voice UK 2014 coaches tonight premiered a rather bizarre new trailer for the upcoming series.

The Beeb confirmed earlier this week that the third series of the show will start on January 11.

And this evening saw the first teaser air on BBC One following the final Strictly Come Dancing 2013 results.

The trailer sees the all star line up of coaches appearing as medical staff in the maternity unit of a hospital.

Sir Tom Jones is suited up as a Doctor, while new coach Ricky Wilson appears in green surgical scrubs.

Will.i.am keeps his sun glasses on as he plays the part of a lab technician in a white coat alongside Kylie Minogue, who is also a new signing this year.

The four piece spot a "dope" baby singing Irene Cara's What A Feeling, prompting the series' tagline of 'A Star Is Born'.

As well as the new coaches, The Voice 2014 will also see a new hosting line up.

Celebrity Big Brother's Emma Willis joins JLS’ Marvin Humes on the music series, which features budding performers taking part in blind auditions.

Hopefuls come onto the stage in silence, performing while the coaches sit with their backs turned. If a coach likes what they hear, then they can press their buzzer to signal they want that singer on their team.

But if more than one coach turns, it's up to the singer to decide which team to join.

It all kicks off on Saturday, January 11 at 7PM.

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