The first video advert for Celebrity Big Brother 2014 premiered on Channel 5 last night.
The glimpse at the new eye logo was revealed in an eleven second long spot in primetime, ahead of the series launch next month.
It's the latest series of the reality show to air on Channel 5 and bosses are planning some of the biggest shocks yet.
As usual the show will be packed full of twists and turns, starting from the get-go, when on launch night Big Brother will be unleashing his biggest twist yet…
Of course their every move will be under scrutiny as they will be constantly filmed by the 45 cameras that dominate every corner of the house.
Each and every night viewers will be entertained with house action from the past 24 hours leading up to the all-important evictions.
As for next year's rumoured Celebrity Big Brother line up, some of the other stars already linked to the latest series include model Katie Price, Apprentice star and This Morning big mouth Katie Hopkins.
More named linked to the new series are former Strictly star Nancy Dell’Olio, N-Dubz singer Dappy, comedian Jim Davidson, TOIWE's Sam Faiers and most recently, boxer Evander Holyfield.
Celebrity Big Brother 2014 starts on January 3 on Channel 5.
Browse pictures of the rumoured Celebrity Big Brother 2014 line up below...