Myles Mordaunt is seen struggling with his pitch on The Apprentice 2013.
The entrepreneur isn't exactly helped out by project manager Alex Mills, who is seem to be doing his best job at distracting everyone during the meeting.
This week the candidates are called to the restaurant at the top of the Gherkin in London, where Lord Sugar tells them about this week's tasty task: to create and brand their own ready meal.
Some make a meal out of branding their dishes, while the rest whip up the food. But with novice cooks in the kitchen, will the meals be a triumph or leave a nasty taste?
The next day it's off to pitch to Britain's supermarket giants, after testing the products on focus groups. Will the candidates botch their branding? Or will either of the meals prove tough to stomach?
In the boardroom the orders are revealed and, while one team breathes a sigh of relief, the losing team get a roasting. Things heat up and someone finds the hard truth tough to swallow, as Lord Sugar utters the fateful phrase “You’re Fired!”
The Apprentice 2013 airs Wednesday night on BBC One.