Young Apprentice 2012 continues Thursday night on BBC One, and here's a sneak peek at the latest task.
After a punishing first task, Lord Sugar turns up the heat as the eleven remaining business-minded teenagers are called to a trendy French restaurant in London's Mayfair to discover their latest challenge. Both teams have to design and print a new cook book, before pitching it to three of Britain's biggest book sellers. The team with the most orders will win, and one member of the losing team will be sent home.
The cookery book industry is worth more than 84 million pounds a year. But winning a slice of it isn't easy, as almost 2,000 new books, from celebrity titles to TV spin-offs, hit the streets every year.
Both teams must first come up with a new concept, before testing their ideas at a focus group. Next, they visit professional chefs to gain inspiration for their new recipes, before photographing the dishes and designing the finished book at Harper Collins, one of Britain's oldest publishers.
The brand new series of [cat c="apprentice"]Young Apprentice 2012[/cat] continues Thursday, November 8 at 8PM on BBC One.