Simon Cowell has reportedly told Tulisa she needs to be more like Cheryl Cole on The X Factor. In a blow to the 23-year-old, who has previously hit out at comparisons between her and the Geordie brunette, Simon apparently thinks the new judge is causing viewers to tune out.
Nothing to do with the less than stellar performances or multiple ad breaks then.
"Simon has left the judging panel in no doubt he's not happy about the ratings drop," a source blabs.
They added that Simon wants Tulisa to follow Cheryl Cole's example and bring more confidence to the panel.
"He reckons Tulisa's been too soft towards the contestants. He's also worried she isn't causing the same buzz or excitement that Cheryl Cole used to - he wants Tulisa to be more dynamic and confident."
The insider added: "Simon was hoping to win more viewers with the revamped show, not lose them."
We're not sure it’s the format that's the problem...