Ofcom investigate Louis Walsh's plugging of Craig Colton's performance on iTunes

Louis Walsh 2011

The X Factor is in trouble with Ofcom again, and this time it's all Louis Walsh's fault! The telly watchdog is looking at the show after the Irish music mogul plugged Craig Colton's performance on iTunes following his performance of 'Jar of Hearts' on Saturday night.

Praising Craig's rendition of the track, Louis told him: "‘I think this version of this song could be a number one record. If it is on iTunes download it."

Mediawatch UK moaner Vivienne Pattison complained (does she do anything else?): "Broadcasters have a responsibility there to ensure what is advertising is obvious and what is editorial is obvious to the consumer. It really doesn’t surprise me."

An Ofcom spokesman added: "Ofcom is currently assessing an episode of the X-Factor. We will be looking to see if our Broadcasting Code may have been breached in relation to commercial references."

A spokesman for the show said: "This was a spontaneous and unscripted remark made by Louis as he complimented Craig’s performance during the live show. All judges have been reminded of their responsibilities regarding comments made live on air."

It's not the first time the show has been in trouble for plugging downloads, after host Dermot O'Leary was criticised last year for advertising Michael Buble and Diana Vickers' singles after their guest performances on the show.

PIC: Copyright Talkback Thames/Ken McKay