Mary Byrne will launch her debut album on the QVC shopping channel, it has been revealed. The 51-year-old singer, who releases her record Mine & Yours on March 28, will perform a small set on the digital channel including X Factor live show favourites This Is A Man's World and I (Who Have Nothing).
Mary's album release will be the first from last year's crop of X Factor contestants, with albums from Cher Lloyd, One Direction and Matt Cardle all expected to follow. The Irish singer - who finished fifth in last year's competition - is following in the footsteps of Britain's Got Talent star Susan Boyle who also launched her album on QVC.
A source told The Sun: "It makes perfect sense to flog the album on a phone-in show.
"Mary's fans have already proved they like using their phones by voting her through to the X Factor semi-finals. It could go to Number One. It worked for Susan Boyle and will be a huge Mother's Day hit.
"Mary is really excited. She knows she's not as big as SuBo but she wouldn't mind a few of her millions."
MORE ON THIS STORY: X Factor 2010's Mary Byrne reveals details of her debut album, out March 28